Mars is launching Win a Million Moments, an on-pack promotion offering customers the chance to win and choose from a prize fund of over £13 million of prizes.

The promotion, which will feature in-store from February 2012, gives consumers the chance to win a moment for themselves as well as to share with loved ones, with prizes including music downloads for a ten minute treat, manicures for a 60 minute treat, and even lunch in Paris.

Each pack contains a unique code, which can be entered at www.galaxychocolate.co.uk, or sent via text.

This promotion is part of a £15 million media spend on the Galaxy brand throughout 2012, including a 20 second TV ad which will be on air during February to drive awareness of the campaign.

The brand is also launching its first ever limited edition product to support the Win A Million Moments promotion with the introduction of Galaxy Bubbles Orange.

Bep Dhaliwal, trade communications manager, says: “From manicures to meals out, this promotion gives shoppers the chance to win one of a million prizes whilst treating themselves to many of their favourite Galaxy products!”