Brand activation agency Toucan has created what it believes is a first-ever campaign for Tracklements speciality chutneys, mustards and relishes

Integrated below the line agency whynot! has been commissioned by Britvic UK to enhance Pepsi’s brand visibility and consumer engagement within the leisure channel.

The German tourist board has launched ‘Germany Rocks’, offers UK consumers the chance to win tickets to some of Germany’s biggest music festivals

A G Barr is launching what it claims is its biggest-ever on-pack promotion for IRN-BRU, BRU-SKIES

Nutella is launching a nationwide campaign with balance bike manufacturer Kiddimoto for the best kids' decorative design for cycle helmets

A new IKEA direct marketing campaign targets its loyalty scheme members with different creative executions depending on the weather.

Yorkshire Tea ran an experiential event aboard the Orient Express yesterday, organised by brand experience agency BEcause.

Ye Olde Oak Hotdogs is running an on-pack prize promotion offering Corgi Toys as prizes

Lactalis Nestlé Chilled Dairy has launched an on-pack promotion to support its Munch Bunch Drinky+ drinking yoghurt brand.

Martell cognac house is offering consumers the chance to see Jamie Cullum live at Chateau Martell in Cognac

Alton Towers Resort is launching an on-pack promotion with hair styling range Fudge Urban offering 2-for-1 entry

Yeo Valley has launched an on-pack offer giving shoppers the chance to win one of two brand new Land Rover Freelanders or £25,000 in cash

Tyrrells crisps is offering consumers the chance to win a beach hut for their garden

Heinz has launched a new Grow Your Own campaign which encourages families across the UK to grow their very own tomatoes, and is giving away free seeds via Facebook.

UK roadside restaurant chain Little Chef is partnering with UK holiday company Park Resorts to offer customers reciprocal offers

Kick Energy has launched an on-pack promotion linked to the new Tomb Raider game, offering an island escape holiday in Thailand

Mentos is offering consumers the chance to win £100,000 in its new Augmented Reality ‘Shake Your Money Maker’ promotion

Cadbury has again worked with the National Trust and National Trust for Scotland to provide Easter Egg Trails nationwide over the Easter weekend

Halewood International has launched an on-pack promotion for Lambrini offering consumers the chance to win a share of £100,000 of fashion vouchers

Appletiser is offering consumers the chance to win tickets to a private performance by platinum-selling singer songwriter Eliza Doolittle at a secret London location

German premium Pilsner Warsteiner is running an on-pack promo offering VIP trips to European Tour golf events

Lucozade Energy has launched a new on pack offer on its exotic Caribbean Crush flavour, offering the chance to ‘Win a Beach Festival Adventure’ in Spain.

Captain Morgan’s Spiced is running TV advertising , along with a promotion to win a free Captain Morgan’s tankard

Lindt is running its first-ever on-pack promotion for its iconic Lindt Gold Bunny product, offering the chance to win a ‘24-Carrot Gold Holiday’ worth up to £10,000.

Highland Spring has unveiled a new on-pack promotion, Here Comes Summer

Hunger Breaks has teamed up with Twentieth Century Fox for a Die Hard 5 on-pack promotion offering a trip to New York plus stunt school training

Mineral water Iceni is launching a new “Iceni Grassroots Hockey Giveaway” across England.

Beringer is running a golf putting challenge where consumers can win £500,000

Volvic’s Touch of Fruit roadshow is touring UK Cash & Carries to share free samples, POS kits, and hundreds of tropical prizes.

KP Snacks is rerunning its Snack Tracks promotion for the second year with bigger and better prizes.

Car rental company Avis and airline Flybe have launched a year-long consumer-facing through-the-line campaign to celebrate a decade of working together.

Molson Coors is offering a one-in-four chance to win ‘Brilliantly British’ prizes on promotional packs of Carling

POM Wonderful is to run an on-pack summer drinks party promotion as part of a £1.2m advertising campaign

Stagecoach has launched its new Eco Bus with a break-dancing bus driver, a troop of 25 dancers in Stagecoach-green ‘onesies’ and EcoBikes.

Dell has launched a three month long experiential marketing campaign at London’s Heathrow Terminal 5.

Sidekick is running a text-to-win promotion with a twist -- consumers can win a pair of iPads, iPhones oriPods, one for themselves and one for their sidekick.

The Sun paid for tolls on M6 motorway today (21/01/13) to cheer people up on Blue Monday, officially the most depressing day of the year.

Kellogg’s Special K is running a nationwide sampling tour to encourage consumers to try the brand’s new and existing range of breakfast and snack foods which can be enjoyed throughout the day.

Indy Sawhney, a director of IT and data integration services company MindTree explores the role that the proper measurement of trade promotional activity plays in measuring brand performance.

Pizza brand Chicago Town is running an on-pack promotion offering the chance to win 500,000 free pizzas or 1.5 million £1 money-off coupons.

Heathrow, Gatwick and Manchester airports Duty Free stores will play host to Santa Claus and live music this week, to entertain Xmas travellers.

McLelland’s Seriously Strong Cheddar brand has launched a cross-brand on pack promotion offering customers 50p off Seriously Strong Spreadable.

Monarch Airlines is launching a nationwide, targeted door drop campaign to 1.2 million homes , which also uses Blippar technology.

Kick Energy drink is offering consumers the chance to win a tropical island adventure in Thailand as part of a Far Cry 3 on pack promotion.

CURB Media has created a campaign for the Swiss Tourist Board where consumers can win holidays by freeing objects from blocks of ice.

Last minute holidays brand Latedeals.co.uk is offering a prize holiday to the Best Movember Moustache.

Kellogg’s and United Biscuits have become the first brands to sign up and trial Shopitize’s mobile couponing service

Advocaat brand Warninks has launched a Christmas on-pack promotion offering a four day trip for two to the famous Icehotel in Sweden as a prize.

Fox’s Biscuits is launching a ‘golden ticket’ promotion across special packs of its Fox’s Favourites variant, giving consumers the chance to win £250 instantly.

The Feel Good Drinks Company is offering consumers the chance to design and win their very own hobbit’s den.

Holland’s Pies has launched a ‘try me free’ on-pack promotion for its packs of two frozen Steak & Kidney Puddings.

Heineken is launching an exclusive glassware promotion in leading convenience stores for its biggest-selling premium lager brand Kronenbourg 1664.

Independent drinks company Halewood International is offering consumers the chance to claim a free COLLECTION lip cream when they purchase a 1.5L bottle of Lambrini Original.

Marketing agency Davison Williams has devised a new trade tour concept for E&J Brandy.

Integrated agency Multiply has created an on pack prize draw promotion, ‘Win Alfie’s Toys’, for Huggies Super-Dry nappies.

Kimberly-Clark has appointed Granby Marketing Services to provide the handling and fulfilment services for its Andrex Puppys 40th Birthday Campaign.

Burgen, the Allied Bakeries health bread brand, will be donating 2p from the sale of every single loaf to Breast Cancer Care for the whole of October 2012.

McCain Foods has partnered with Crayola, the children’s art and creativity brand, for an on-pack promotion that offers consumers free Crayola products with McCain Smiles.

Britvic and PepsiCo are linking up with mega-successful computer game Halo 4 to run the biggest ever marketing campaign for Mountain Dew Energy in the UK.

PepsiCo and Britvic have joined forces to create an on pack promotion with The X Factor Live Final offering tickets to the December final in Manchester.

Household cleaning brand Spontex in running an on-pack competition to win £5,000 linked to its sponsorship of hit Sky 1 comedy Trollied.

Kellogg’s Special K brand has created what it claims is the world's first high-street shop where customers pay by Tweet instead of money.

Dairy spread brand Clover launches its first loyalty scheme this month. The scheme offers consumers the opportunity to collect an exclusive Clover set.

Arla Foods’ long life milk brand Cravendale is launching an on-pack promotion to support its latest ‘Cats With Thumbs’ campaign.

Halewood International is offering consumers the chance to claim a free 'LamBrolly' umbrella when they purchase three 75cl bottles of Lambrini Cider.

Monarch airline is running a ‘ski boot’ bar at UK indoor ski slopes to promote its new ski routes.

Eurostar has launched its first advertising campaign from newly appointed pan-European creative agency, AMV BBDO.

Bray Leino has been appointed as lead agency on the £4.5 million integrated Brittany Ferries account.

Blackjack Promotions' resident magician Danny Hall is entertaining train passengers travelling into Stratford during this summer’s sporting events.

Airport lounge provider Servisair is targeting the rewards and incentive market with its new gift certificates.

Merlin Entertainment Group is launching a new national direct mail campaign to promote its visitor attractions to UK families and improve its Annual Pass retention strategy.

Kikkoman, which claims to be the world market leader in the manufacture of soy sauce, is running an on-pack promotion in the UK giving away holidays to Japan.

Arriva UK Bus has launched its summer campaign – Arriva Days Out – which aims to increase bus ticket sales and customer loyalty by offering great deals to local attractions in areas in which they operate.

Nestlé Cereals has launched a new promotion, ‘Find A Scarecrow’, across a range of its cereal brands, including Cheerios, Shredded Wheat, Shreddies and Golden Nuggets.

Kellogg's is promoting its Crunchy Nut range directly to consumers with the opening of pop-up restaurants in shopping centres including Birmingham's Bullring, Manchester’s Arndale shopping centre and Westfield White City.

Aviation industry information publishing and events group Flightglobal has launched an exclusive online Top Trumps game, in collaboration with Winning Moves.

Soho based creative agency babyGRAND Marketing has created an on-pack prize promotion for premium drinks brand Cawston Press, in conjunction with Jaques of London, the oldest games manufacturer in the world.

Boost Energy drinks is offering consumers the chance to win £10 every hour and collect reward points at the same time. The campaign was created for Boost by creative agency, Propaganda, and digital agency Hive.

Heineken is offering consumers the chance to win VIP tickets to the British Olympic Association’s official Team GB Olympics and Paralympics celebration.

The use of coupon and cash back promotional mechanics by major brands has risen dramatically since 2005 according to research by Fotorama.

With Wimbledon starting soon, Highland Spring has unveiled its latest on-pack promotion, Win Mini Tennis. The promotion follows on from the bottled water brand’s ‘Win Chris Hoy’ competition, where consumers could win training sessions with Chris Hoy.

Cordial producer Belvoir Fruit Farms is offering two consumers the chance to win a Land Rover Freelander 2 or £15,000 cash.

McVitie’s Cake Company is launching a major sampling drive and distributing free cake vouchers as part of a drive to encourage consumers to ‘Bring Out the Cake’ as part of a national campaign to lift the nation’s mood.

Horrid Henry has teamed up with LEGOLAND to offer consumers the chance to win a stay at the new LEGOLAND Windsor Resort Hotel.

Halewood International is offering consumers a free Big Fake False Lash Effect Mascara when they purchase a 1.5L bottle of Lambrini Original.

Lufthansa, one of the world’s largest airlines, has appointed integrated agency, Space to drive awareness of new direct flights from Manchester and Birmingham to Berlin.

Dr. Oetker’s Chicago Town brand is running a promotion, ‘The Best Seats in Town’, offering smart TVs, sound systems and gaming consoles as prizes.

Shopper marketing specialist MARSY&R is to roll out a UK cross-promotional campaign for Bacardi Brown-Forman Brands.

Specialist alcohol marketing agency Elastic has created a new 'Love GB – Love Great Beer' campaign for Bury St Edmunds-based brewer Greene King.

Irish promotional staffing specialist Casey Staff & Management Services is promoting the travel retail launch of Burberry Body Mist at Dublin airport.

Nestlé Confectionery is offering 10 consumers the chance to win a cash prize by finding a golden ticket in the wrapper of a Kit Kat.

Ready-to-drink alcohol brand WKD is using augmented reality (AR) as the core of its biggest promotional campaign ever, revolving around making the very best of the weekend.

Diageo GB is offering exclusive Madonna content via an on-pack and online promotion, as part of its partnership between Smirnoff No.21 Vodka, Madonna and Live Nation Entertainment.

Travel retail promotions specialist Blackjack Promotions is expanding its operations to three more UK airports.

The LEGOLAND Windsor Resort is to launch a partnership campaign with online party supplies retailer Party Pieces offering free entry and the chance to win a stay at the resort.

United Biscuits-owned McCoy’s Crisps is offering consumers the chance to win ultimate darts prizes weekly, including tickets to McCoy’s Premier League Darts matches and darts kit, with the overall winner getting a VIP experience at the Play-offs.

Britvic and TOYS ‘R’ US have partnered for a promotions for Robinsons Fruit Shoot, with a £5 off voucher for the toy store chain and the chance to win a £500 TOYS ‘R’ US trolley dash.

Consumers are being offered the chance to win VIP FA Cup final tickets in a major on-pack promotion to celebrate AB InBev UK’s Budweiser sponsoring The FA Cup.

The if agency, the Manchester-based direct communications agency, is today launching a major nationwide Easter promotion for Matalan with 30 UK family beach holidays for four as prizes.

Dr Pepper is aiming to engage and entertain its target teen audience by expanding its popular ‘Pants or Prizes’ campaign from last year. Dr Pepper drinkers can win prizes such as an HD TV or an Xbox 360, or a pair of Dr Pepper pants or the chance to star in their very own Dr Pepper ‘Best Day of High School’ video.

Black Tomato Group has merged its events and sales promotion teams to create a new dedicated group travel and prize incentive agency, The Black Tomato Agency.

The LEGOLAND Windsor Resort is launching a partnership with department store, BHS, which sees BHS customers rewarded with a ‘Kids Go Free’ entry offer for the theme park, plus the chance to win a stay at the new Legoland Windsor Resort Hotel.

Holiday Inn has joined Aardman and Sony Pictures’ pirate crew for a promotion that links the hotel brand with the cinema release of The Pirates! In an Adventure with Scientists from March 28 2012.

Rathin Das of IT and product engineering services company MindTree argues for a more structured approach to managing and analysing trade promotions.

Mint brand Trebor is offering 19 consumers the chance to win a VIP trip to the London 2012 Olympic and Paralympic Games through an on-pack promotion called the Trebor Baton of Sweet Success.

Adult soft drinks brand Shloer, owned by Merrydown plc, is running its first ever consumer on-pack promotion which is being backed by a £1 million prize fund and a high profile TV advertising campaign.

Powerade has launched an exclusive on-pack offer giving away the Powerade Olympic Games Sports Bottle free with every purchase of promotional packs of Powerade ION4 and Powerade Zero.

OgilvyAction has developed a massive multi-channel retail and trade promotional activation initiative for Castrol, leveraging the motor lubricant brand’s many sporting tie-ups including the Olympics and Euro 2012.

Fox’s Biscuits’ Rocky biscuit bar has linked with Alton Towers Resort for an on-pack ‘two for one’ ticket offer to promote a new attraction at the theme park – Mt. Rocky, the world’s first chocolate-based climbing wall.

Pepsi and Britvichave teamed up to launch the ‘Transform Your Patch’ campaign, which lets consumers raise funds to regenerate local community spaces.

Persil, Unilever UK’s leading laundry brand, has partnered with television personality Bear Grylls to launch a competition for kids to win an adventure day with the well-known explorer.

Birds Eye has re-launched its entire Field Fresh vegetables, backed with a £3 million marketing campaign including an on-pack promotion offering free pea seeds.

McCain, the frozen food company, is launching a new on-pack promotion which offers consumers the chance to win a share of £190,000 by playing a Facebook game, Lucky Spuds, with the top prize being £100,000.

Allied Bakeries is offering consumers a grow-your-own Herb Garden kit in a new on-pack promotion for the Allinson brand.

Bord Bia, the Irish Food Board, is promoting its Quality Assured Beef with a ‘Grasstronomy Farm’ campaign created by integrated marketing agency, Spinnaker.

Feel Good Drinks is running what it claims is its largest ever on pack promotion, a competition offering the chance to win a VIP overnight trip to London and tickets for four to see Mamma Mia!

On 1 February 2012 Perfetti Van Melle’s mint brand, Smint, will offer consumers the chance to win an iPad every day until the 30th April 2012.

Snacks brand Feasters taps CRM and unique code specialist Hive for Asda-exclusive year-long on-pack competition

Kellogg has launched a social auction site, The Krave Choc Exchange, in conjunction with Facebook.