Kellogg’s free entry to top UK attractions

Kellogg’s has turned the usual ‘kids go free’ promotion on its head by giving away free adult entry to 43 of the UK and ROI’s favourite family fun destinations on special promotional and price marked packs.

The cereal giant has teamed up with Merlin Entertainments – which operates top attractions including the Alton Towers Resort, Thorpe Park, Madame Tussauds, Legoland Windsor Resort and Sea Life centres, as well as a number of independent venues – to run the offer.

Vouchers will be printed on 75 million promotional boxes across the Kellogg’s kids and family range including Rice Krispies, Frosties Corn Flakes and Coco Pops.

The offer is being supported by a £1 million marketing campaign, including a new TV advertisement featuring Rice Krispies brand characters Snap, Crackle and Pop and a host of digital activity.

As an added incentive for retailer trade partners, Kellogg’s has also produced more than 300,000 free vouchers for retailers which feature on special promotional cases.

Promotional packs are available from April 1st 2013 to July 1st 2013 and each voucher is redeemable with every full priced child or adult ticket purchased.

Vouchers are redeemable at the majority of participating attractions until July 31, 2014.
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