Kellogg’s new on-pack promotion offers consumers football-related prizes.

The Kellogg’s Feast of Football promotion includes unique pack codes redeemable for prizes including football ringtones, free 5-a-side football pitches, replica shirts, soccer school lessons, football training equipment and more.

Feast of Football will run across a strong line-up of Kellogg’s brands and will run from April until July 2010.

Kellogg’s has also considered those shoppers not caught up in football fever by offering equally excellent value prizes not related to the World Cup. Magazine subscriptions, spa treatments and gym memberships will be available to those that don’t care about penalties, red cards and the off-side rule.

Promotions manager at Kellogg’s, Debbie Thomas, says: “Whether we like it or not, football is going to be well and truly on the national agenda this year. With the Feast of Football promotion, shoppers can really get into the spirit of things by getting hold of some fantastic football related prizes for a fraction of the usual retail price. There really are some great savings to be enjoyed.”

Kellogg Feast of Football promotional packs will also feature the Institute of Sales Promotion (ISP) seal to reassure consumers the promotion is legal and CAP code compliant.