Country Life will be back on TV in November with its Great British Butter campaign, featuring Sex Pistols front man, Johnny Rotten. The last burst of TV ads saw Country Life over-take Anchor in value share for the first time ever, according to Country Life’s owner, Dairy Crest.

The new TV campaign will be supported with radio advertising also highlighting the butter brand’s British credentials and a coverleaf promotion offering consumers the opportunity to win a hamper of Award Winning British food and drink. There will also be direct marketing and PR support.

Paul Fraser, Dairy Crest Marketing Director, comments: “This activity is designed to accelerate Country Life’s existing success and growth. In the key Christmas trading period, it will reinforce consumer awareness of our key messages of taste and British provenance.”