innocent are launching an on-pack promotion for people to "Win a Healthy New Year", giving away prizes with every pack - including innocent money-off coupons, health and fitness apps or free day passes at Virgin Active gyms.

Consumers who claim their free gift will also be entered into a free daily prize draw, and could be in with the chance to win further prizes, such as a spa holiday in Thailand, a yoga retreat in Spain, a personal trainer, and other health related prizes.

The campaign will feature video content using former Olympic gold winning athlete Kriss Akabusi to encourage people to get back in to a healthy lifestyle, which can be seen in January.

The “Win a Healthy New Year” promotion will run across the entire smoothie range from December 26th 2011 to March 16th 2012, and will be supported with in-store promotions, merchandise and online content.