Highland Spring has teamed up with Sir Chris Hoy to encourage consumers to get on their bikes with a new winter on-pack promotion – Get in Gear with Chris Hoy.

Designed by Edinburgh marketing communications agency Multiply, Get in Gear With Chris Hoy features on 10 million bottles of Highland Spring on sale in UK supermarkets and retail outlets.

The promotion supports the brand’s sponsorship of the four times Olympic gold medalist and offers four families the chance to win a money-can’t-buy coaching session with Sir Chris at The Manchester Velodrome and a set of bikes for the whole family.

Secondary prizes include 1000 limited edition Highland Spring cycling kits which each include a reflective bag, cycling computer and refillable water bottle.

Sally Stanley, marketing director at Highland Spring, said: “Highland Spring is a long standing supporter of British sport and is committed to reinforcing the health benefits of good hydration during sport.

“Sir Chris Hoy is a world class athlete and a truly inspirational role model for British children. Our new on-pack promotion provides the chance for our lucky winners to enjoy a once in a lifetime experience to receive coaching advice from Scotland's most successful Olympian at Britain's foremost cycling venue.”

Highland Spring is official bottled water supplier to Sir Chris Hoy as he competes and trains around the world.