Coca-Cola Enterprises Ltd (CCE) is launching a new ‘Grab a Taste of Friday’ promotion for Fanta, supported with a new national TV ad campaign with a soundtrack provided by The Ting Tings.

The on-pack promotion, which kicks off this month, will feature special family offers for brands including AMF Bowling, Burger King, Haven and Butlins holidays, and Merlin Theme Parks.

The promotion appears on 330ml can multipacks and two litre bottles of Fanta.

The national TV ad, themed around being ‘More Fanta Less Serious’, is part of a multi-million pound media campaign intended to reach 4.4 million teens and 18.5 million mothers.

Additional support will include outdoor advertising, including the Piccadilly Circus billboard in London, and sampling.