A competition run as part of the relaunch of Starburst earlier this year will see a new exclusive pack of red Starburst sweets launch in Asda.

Dr. Oetker’s Chicago Town brand is running a promotion, ‘The Best Seats in Town’, offering smart TVs, sound systems and gaming consoles as prizes.

Walkers’ snack brand Sunbites is launching its biggest experiential campaign for 2012 with a roadshow backed up with a Facebook competition.

Schwarzkopf is running a social media and experiential campaign for its Schwarzkopf LIVE Color XXL and Shake It Up Foam range created by Devilfish and Tribe.

Canon is using Denny Bros and SCA Packaging Print & Supply Chain Solutions to deliver print for its ‘Power to Celebrate’ UEFA EURO 2012 promotion.

Integrated communications agency G2 Joshua has been appointed to handle Costa Coffee’s integrated account around the world, following a competitive three way pitch process managed by the RAR.

Digital agency Refreshed Wellbeing has been appointed to develop the digital strategy for mobile and web start-up Shopitize, which lets consumers manage their weekly grocery shopping

Shopper marketing specialist MARSY&R is to roll out a UK cross-promotional campaign for Bacardi Brown-Forman Brands.

Appletiser is running 192 days of sampling to back its new ‘Sparkle on’ campaign. The £3m campaign includes digital, PR and the national sampling.

Specialist alcohol marketing agency Elastic has created a new 'Love GB – Love Great Beer' campaign for Bury St Edmunds-based brewer Greene King.

Experiential agency Brand Belief is running its first World Foods Bistro Roadshow, bringing together a number of brands under one umbrella campaign.

hmv is offering consumers the chance to win 60 albums and 60 DVDs as part of a poll to mark HM The Queen’s Diamond Jubilee.

Irish promotional staffing specialist Casey Staff & Management Services is promoting the travel retail launch of Burberry Body Mist at Dublin airport.

United Biscuits (UBUK) is launching a new football-themed promotion for its McCoy’s snack brand this summer in the UK and the Republic of Ireland.

Marketing agency whynot! is managing Malaysia Kitchen, a marketing and promotional campaign on behalf of Matrade, the Malaysian Trade Commission, throughout 2012.

The IPM and the BCSC are to run a breakfast seminar revealing the results of new research into experiential marketing.

Captain Morgan’s Spiced is running a through-the-line football campaign including an unofficial football anthem for summer 2012, competitions, themed events and parties.

Just over three-quarters (77%) of British consumers say they don’t like giving personal details to a company, unless it is through an established loyalty scheme.

Nestlé Confectionery is offering 10 consumers the chance to win a cash prize by finding a golden ticket in the wrapper of a Kit Kat.

Ready-to-drink alcohol brand WKD is using augmented reality (AR) as the core of its biggest promotional campaign ever, revolving around making the very best of the weekend.

Diageo GB is offering exclusive Madonna content via an on-pack and online promotion, as part of its partnership between Smirnoff No.21 Vodka, Madonna and Live Nation Entertainment.

Travel retail promotions specialist Blackjack Promotions is expanding its operations to three more UK airports.

Tesco is being urged to turn its back on its over-dependence on price promotions after new research suggest price is 'a valid marketing tool used badly'.

Burger King Corp is launching a nationwide customer experience programme called GUEST TRAC in the UK, in partnership with customer insight agency SMG.

Birds Eye is using Patsy Kensit in new TV advertising for its ‘Grow Your Own’ free seed on-pack promotion, which marks the relaunch of its Field Fresh frozen vegetables range.

US marketers gave out coupons to the value of $470 billion in 2011, 26% ahead of 2007, the last year before the recession hit.

Schweppes is preparing for a summer of British occasions with a campaign including the chance for consumers to win a photo shoot with a royal photographer.

Integrated marketing agency Momentum UK has been appointed as Asda’s instore event partner, to develop and execute customer ‘retailtainment’ experiences across its UK stores.

United Biscuits-owned McCoy’s Crisps is offering consumers the chance to win ultimate darts prizes weekly, including tickets to McCoy’s Premier League Darts matches and darts kit, with the overall winner getting a VIP experience at the Play-offs.

Britvic and TOYS ‘R’ US have partnered for a promotions for Robinsons Fruit Shoot, with a £5 off voucher for the toy store chain and the chance to win a £500 TOYS ‘R’ US trolley dash.

Consumers are being offered the chance to win VIP FA Cup final tickets in a major on-pack promotion to celebrate AB InBev UK’s Budweiser sponsoring The FA Cup.

Drinks business Global Brands is running a promotion for its VK brand which it claims is offering every VK consumer a prize, with the total value of the prizes on offer set at £4.5m.

The if agency, the Manchester-based direct communications agency, is today launching a major nationwide Easter promotion for Matalan with 30 UK family beach holidays for four as prizes.

Consumers are being encouraged to say thanks to bees for their hard work in creating honey by a new campaign from UK honey brand Rowse.

Allied Bakeries’ brand Kingsmill has today launched a Kingsmill ‘Big Lunch’ national road-show tour visiting 21 locations over the next five weeks.

Dr Pepper is aiming to engage and entertain its target teen audience by expanding its popular ‘Pants or Prizes’ campaign from last year. Dr Pepper drinkers can win prizes such as an HD TV or an Xbox 360, or a pair of Dr Pepper pants or the chance to star in their very own Dr Pepper ‘Best Day of High School’ video.

Integrated marketing agency G2 Joshua has bolstered its London operation with a series of senior appointments, including Owen Catto as creative director and Matthew Stockton as global brand director.

Outsourcing specialist arvato has developed and implemented a bespoke loyalty platform for Texaco’s Star Rewards card-based loyalty programme in the UK.

The LEGOLAND Windsor Resort is launching a partnership with department store, BHS, which sees BHS customers rewarded with a ‘Kids Go Free’ entry offer for the theme park, plus the chance to win a stay at the new Legoland Windsor Resort Hotel.

Holiday Inn has joined Aardman and Sony Pictures’ pirate crew for a promotion that links the hotel brand with the cinema release of The Pirates! In an Adventure with Scientists from March 28 2012.

Peugeot in Panama is running a competition on newly-popular social networking site Pinterest, challenging the car marque’s online fans to find the missing pieces of a range of images of Peugeot models cut into jigsaws.

TNT Post, Britain’s largest private postal operator, has been appointed by Tesco to manage one of the country’s largest mail contracts, handling up to 180 million items per year.

Outdoor power tool specialist STIHL is investing £1 million in a major seasonal sales promotion campaign for the UK market to drive footfall and sales across its network of over 600 specialist STIHL Dealerships.

Cadbury is launching what it claims is its first on-pack ticket package giveaway linked to the London 2012 Olympic and Paralympic Games.

Mint brand Trebor is offering 19 consumers the chance to win a VIP trip to the London 2012 Olympic and Paralympic Games through an on-pack promotion called the Trebor Baton of Sweet Success.

Adult soft drinks brand Shloer, owned by Merrydown plc, is running its first ever consumer on-pack promotion which is being backed by a £1 million prize fund and a high profile TV advertising campaign.

Powerade has launched an exclusive on-pack offer giving away the Powerade Olympic Games Sports Bottle free with every purchase of promotional packs of Powerade ION4 and Powerade Zero.

Water brand This Water has teamed up with non-profit organisation Peace One Day to give away a prize every day as part of its biggest ever on-pack promotional campaign.

The UK’s biggest promotion, the McDonald’s Monopoly campaign, kicks off for 2012 on 21 March at 11.00am, with prizes worth millions of pounds on offer.

L’Oreal has commissioned The Work Perk to deliver OPIUM samples direct to office workers' desks

OgilvyAction has developed a massive multi-channel retail and trade promotional activation initiative for Castrol, leveraging the motor lubricant brand’s many sporting tie-ups including the Olympics and Euro 2012.

Fox’s Biscuits’ Rocky biscuit bar has linked with Alton Towers Resort for an on-pack ‘two for one’ ticket offer to promote a new attraction at the theme park – Mt. Rocky, the world’s first chocolate-based climbing wall.

Following last year’s Limited Edition Heinz Tomato Ketchup with Balsamic Vinegar, Heinz is using Facebook to promote its new Heinz Tomato Ketchup blended with Indian Spices.

Pepsi and Britvichave teamed up to launch the ‘Transform Your Patch’ campaign, which lets consumers raise funds to regenerate local community spaces.

Persil, Unilever UK’s leading laundry brand, has partnered with television personality Bear Grylls to launch a competition for kids to win an adventure day with the well-known explorer.

Glow Europe B.V., a Dutch-based toy and gift manufacturer, is setting up a UK division to roll out its promotional loyalty programme services, initially to target major UK retailers.

YAZOO, the milkshake brand, is launching a new through-the-line campaign targeting a young adult audience, offering a £10,000 grand prize.

Glacéau vitaminwater is featuring Jessie J in an on-pack promotion celebrating its link (via parent company Coca-Cola) with the London 2012 Olympic Games.

Promotions in Travel Retail, maybe more than any other sector, are dominated by on the spot offers for women. Sally Alington, managing director of travel retail promotion specialist Blackjack Promotions, looks at why

Birds Eye has re-launched its entire Field Fresh vegetables, backed with a £3 million marketing campaign including an on-pack promotion offering free pea seeds.

McCain, the frozen food company, is launching a new on-pack promotion which offers consumers the chance to win a share of £190,000 by playing a Facebook game, Lucky Spuds, with the top prize being £100,000.

Allied Bakeries is offering consumers a grow-your-own Herb Garden kit in a new on-pack promotion for the Allinson brand.

The Soft Drinks category has seen two consecutive years of strong growth, despite the challenging economic conditions, according to Coca-Cola Enterprises (CCE).

Italian cheese brand Galbani is inviting Great Britain to ‘Celebrate the Italian Way’ in the run up to the nation’s summer of festivities – complete with an Italian spin on a British icon, the double-decker Routemaster bus

McCain Foods, the UK’s leading frozen potato brand, has appointed Blue Chip Marketing to create and implement a range of promotional activities for its oven chip range.

Bord Bia, the Irish Food Board, is promoting its Quality Assured Beef with a ‘Grasstronomy Farm’ campaign created by integrated marketing agency, Spinnaker.

Morrisons is targeting consumers with what it claims is its biggest-ever promotion, with 250,000 Disney soft toys to be won instantly in-store and the chance to win VIP family holidays to DisneyLand Paris as part of the theme park’s 20th anniversary celebrations.

Pleasure is the biggest factor in consumer brand choice, accounting for nearly one in four buying decisions, according to new research from branding consultancy Creston Unlimited.

Penny Dryden, commercial director, Valassis UK: Why are deal-of-the-day hyper-portals like Groupon losing their allure for marketers?

FMCG agency Fountain Marketing has created sponsorship, social media, compeitions and experiential activity for client Capricorn Somerset Goats Cheese

Momentum Worldwide has made a number of executive appointments within its European and UK operations.

Italian supermarket chain Conad saw average spend on fruit and vegetables increase by 14% and item value went up by 11.7% during a recent short-term promotion featuring children’s collectable characters the ‘Goodness Gang’.

INITIALS Marketing, the independent creative communications agency, has restructured its board and made a number of promotions as part of its growth strategy for 2012.

Weekly free magazine Sport is handing out Star Wars ‘light sabres’ on the streets of London today (10 February 2012).

Feel Good Drinks is running what it claims is its largest ever on pack promotion, a competition offering the chance to win a VIP overnight trip to London and tickets for four to see Mamma Mia!

On 1 February 2012 Perfetti Van Melle’s mint brand, Smint, will offer consumers the chance to win an iPad every day until the 30th April 2012.

Customer loyalty specialist agency TCC and Latvian retail group Narvesen have recently trialled mobile proximity marketing via NFC as part of a loyalty program.

Hive turns promotional mechanics into profitable shopper relationships.