Coca-Cola Enterprises (CCE) has launched its latest on-pack promotion offering shoppers another chance to receive 50p worth of mobile credit on any major network with every purchase of a Fanta, Sprite or Dr Pepper promotional pack.

Launching in June, 2010 and running until 30 September on Fanta, Sprite and Dr Pepper 330ml and 500ml packs, the promotion offers up for grabs a total £23.5m of mobile phone credit.

To enter consumers simply text the unique code on-pack or enter online and 50p worth of credit will be added to their pay as you go or contract account within 48 hours.

The campaign will be supported by a six figure investment including TV, outdoor advertising, mobile media, PR and high impact POS in-store.

Selena Taylor, trade communications manager at CCE, says: “We’re delighted to be running our 50p Mobile Credit on-pack promotion this summer. The offer has proven to be highly appealing to teen consumers and this year we have around 47m Fanta, Sprite and Dr Pepper 500ml and 330ml packs up for grabs which are key formats for this audience.”