Diet Coke is launching its 2012 ‘Love it Light’ integrated marketing campaign rewarding girls through a partnership with beauty brand Benefit, offering a money-off promotion through limited-edition packs.

Supported by a 10-second TVC, outdoor, digital and PR activity, the campaign is set to reward consumers with each limited-edition pack offering a £5 voucher code, redeemable on purchases over £20 from www.benefit.cosmetics.co.uk.

Each of the three new pack designs in the ‘Get Glam’ collection showcases the style and personality of one of the Diet Coke girls, - floral print ‘Romanic’, hound’s-tooth ‘Fashionista’ and zebra print ‘Rock Chick’. Each design is accompanied by a Spring make-up look, created by Benefit exclusively for Diet Coke.

A Facebook app hosted at www.dietcokegetglam.co.uk will help Diet Coke fans achieve the new ‘Get Glam’ looks. Users can discover whether they are a rock chick, fashionista or romantic, learn how to interpret and perfect must-have fashion and beauty styles, or get ready with friends via a ‘Glamming Together’ video chat tool.

Selena Taylor, Trade Communications Manager at Coca-Cola Enterprises Ltd, commented: “We’re confident the on-pack promotion with Benefit will be a huge hit with our core consumers and the creative new pack designs are sure to have great stand out on-shelf.”