Crisp 'n Dry in £10,000 draw

Crisp ‘n Dry, the Princes Group-owned cooking oil brand, is offering one consumer the chance to win a new kitchen, worth £10,000, as part of an on-pack and online promotion.

The brand is also giving away kitchen appliances, including Magimix food processors, woks and 3,000 Crisp ‘n Dry cookbooks. A new consumer-facing brand website, www.crispndry.co.uk, acts as the entry route for the competition.

To try for the kitchen makeover, they have to enter Unique Reference Numbers from Crisp ‘n Dry packs; but they can play an online game to win kitchen gadgets and cookbooks without any need for purchase. By recommending friends, they can get extra entries into the online game. The site also features a selection of brand recipes.