A 20 second TV and cinema ad for the new Cravendale Muppets on pack promotion will premiere on ITV tonight (6 February 2012) during Coronation Street.

Created by ad agency Wieden+Kennedy and filmed on a secret closed set in LA, the ad features voiceover from actor Tim Curry.

Cravendale milk has an exclusive link up with the latest Muppets movie, which hits UK cinemas from 10 February. The activity centres on an on-pack promotion where consumers collect codes to get a limited edition Kermit the Frog backpack. There are 250,000 backpacks available and the promotion will run for eight weeks from today.

The Muppets link up also includes dedicated online activity via the www.milkmatters.co.uk portal as well as selected retailer e-commerce sites. The online activity and in-store amplification at all major retailers will involve a number of competitions to win further Muppets merchandise and other money-can’t-buy prizes.