Coca-Cola Enterprises Ltd (CCE) launches a massive on-pack promotion for Coca-Cola this week, on special ‘Coke’ Christmas packs featuring Santa Claus and festive ‘diet Coke’ and ‘Coke Zero’ packs.

The ‘Greatest Gift’ on-pack promotion gives consumers the chance to win a variety of prizes in daily prize draws and rewards on the ‘Coke Zone’ website. Prizes will include high-tech gadgets, music downloads and exclusive ‘Coca-Cola’ merchandise.

The on-pack promotion will also be supported with strong in-store POS, including dumpbins and freestanding display units all featuring the Christmas branding.