Chicago Town Takeaway is launching a limited edition Footie Feast pizza with a chance to win an inflatable footie stadium or a city break.

The Footie Feast features an on-pack promotion giving consumers the chance to win either a Chicago Town Takeaway Inflatable Footie Stadium or a city break to Milan, Madrid or Barcelona.

The Footie Feast will also be supported by a national press advertising campaign forming part of the £500,000 investment in the launch.

Paula Wyatt, Chicago Town Takeaway marketing manager, says: “We see the World Cup and other football fixtures as a key opportunity for the brand to tap into the social aspects of football.”