Warburtons is again running its annual National Bread Week, this time with a chance to win a year’s supply of bread.

Now in its 10th year, National Bread Week will take place from May 3 to May 9.

As part of this year's campaign, Warburtons is offering 10 consumers the chance to win one year’s supply of Warburtons bread through an on-pack and online promotion.

The on-pack promotion will feature across Warburtons 800g Toastie Loaf, Warburtons 800g Medium and Warburtons 800g Farmhouse loaves and will run until May 31st. To enter, consumers need to visit www.welovebread.co.uk, vote for their favourite picnic site and enter their details for the chance of winning a prize.

Warburtons will also be launching its annual ‘Warburtons Picnic Awards’ in the search for Britain’s Best Picnic area where consumers are invited to join in by voting for their favourite picnic spot on the www.welovebread.co.uk site. All those who vote also stand a chance of winning a year’s supply of bread.

National Bread Week activity will be supported online and via consumer advertorials, as well as sampling in stores up and down the country.

Martin Garlick, category director at Warburtons, says: “National Bread Week grows in popularity every year and along with the picnic awards is a hugely popular annual event. There are plenty of activities for consumers to get involved in during the week with great prizes to be won. The campaign raises category and brand awareness so retailers should be prepared to take advantage of this activity to boost sales and profit opportunities.”