Capri-Sun is launching two new on-pack promotions and will offer shoppers the opportunity to win a range of fantastic prizes.

The promotion theme ‘Win Most Wanted’ will run across take home 10 multi packs and 330ml on-the-go pouches. and will offer shoppers the opportunity to win a range of fantastic prizes.

‘Win Britain’s Most Wanted’ will run across the full range of Capri-Sun 10 multi packs from July 2010 until September offering a number of great prizes to be won including, Nintendo Wii’s, trampolines and scooters. The special winning Capri-Sun pouches will wear a disguise, and include on-pack a ‘you’re a winner’ announcement, consumers then log onto www.capri-sun.co.uk/wanted to claim their prize.

In addition there will also be the chance to ‘Get Habbo.co.uk Hotel Gifts’. Habbo is a virtual world and online community for teens, appealing directly to Capri-Sun’s target audience. One in every 10 pouches will contain an on-line exclusive Habbo Avatar badge. In addition, Habbo.co.uk Hotel will also feature additional opportunities with Capri-Sun, including competitions and online activities, driving long term consumer engagement.

‘Win Most Wanted’ Music Tickets will run on Capri-Sun 330ml pouches from 1 July for four weeks. Capri-Sun has teamed up with Eventim.co.uk, a leading online ticket provider, to give shoppers the chance to win one of 500 x £80 vouchers which can be redeemed on tickets for live music concerts. The on-pack promotion will be supported by significant outdoor investment. To enter the promotion, consumers simply enter the special code on promotional packs via text message. A reply text will then be sent back immediately to confirm whether they have won, and how to claim.

Caroline Philiponnet-Bethell, cross franchise controller at CCE says: “Capri Sun’s ‘Win Most Wanted’ on-pack promotions offer engaging prizes across both our take-home and instant consumption formats. By offering targeted prizes, which we know will appeal to our core consumer, we aim to drive consumption throughout the summer and offer retailers a chance to boost sales in the profitable back to school period.”