Bella Vie has announced a new on-pack promotion with Universal Pictures to celebrate the release of Bridesmaids on DVD.

From now until 31st January 2012, consumers who purchase one of 40,000 neck tagged bottles of Bella Vie will be able to enter the promotion via the Bella Vie website by entering a unique code found on each individual neck tag.

The grand prize for one winner is an all expenses paid trip to New York with three friends. In addition to the main prize, 1,000 copies of the Bridesmaids DVD are on offer.

Hayley Loveridge, brand manager for Bella Vie, says: “Bridesmaids was undoubtedly the must see movie of the summer amongst Bella Vie’s target consumer group of 19-25 year old females. So offering the chance to win a copy of the DVD, and of course the ultimate girls holiday to New York, is sure to boost sales throughout the festive party season.”