United Biscuits (UBUK) has launched a Dunk or Not? on-pack promotion, offering consumers a chance of winning daily tea break treats.

The promotion encourages consumers to pick up a pack and cast their votes online at www.mcvitiesdunkornot.com on how they eat their favourite McVitie’s biscuits.

All entrants will be in with a chance of winning daily tea break treats. Prizes on offer include the latest gadgets that enhance the tea break, including iPods, e-books and Nintendo DSi games consoles, and will be supported by a £1.5m marketing campaign including online activity, consumer PR with Sue Perkins, a media partnership with the Mirror and in-store activation in addition to the TV.

Sarah Heynen, marketing director of sweet biscuits at UBUK, says: “The aim of the McVitie’s Dunk or Not? Campaign is to engage with consumers about their biscuit eating habits in a fun and light hearted way, tapping into their deep seated views on how biscuits should be eaten.”