In association with Cumbria Tourism, Aqua Pura natural mineral water are running an on-pack promotion giving consumers the chance to win one of 10 Lake Escapes.

There are four types of break to be won instantly – family, luxury, adventure or romantic – all including accommodation, outdoor activities and £500 spending money. There are also have 3,500 activity vouchers up for grabs.

To take part consumers enter the six digit code from the neck of promotional bottles online at www.aquapura-promo.co.uk. If a prize has not been won at that time the consumer is entered into a final prize draw for a chance to win a Lake Escape.

The prizes have been sourced with the help of Cumbria Tourism as part of a wider partnership with Aqua Pura, which will see the bottled water brand promote the region through a number of initiatives throughout 2012, including direct email campaigns, advertising, social media and a series of online competitions.

Joanna Watling, marketing director for Aqua Pura, said: “This partnership will promote both the product and the stunning region from which it hails. We are keen to introduce consumers to this naturally beautiful area and to our high quality, pure natural mineral water, which is sourced in the region.

“The combination of strong on-pack visuals and above-the line support will drive consumers to purchase and provide good sales support for our customers.”