7Up launches Simple Pleasures campaign
The campaign kicks off in August and is offering consumers the chance to win a brand new Polaroid Two digital camera every hour. The Simple Pleasures on-pack promotion will run from the 9th August, 2010 to the 4th October across all 7Up bottles and cans.
To enter the prize draw, consumers simply have to log onto the 7Up website www.7up.co.uk and enter the prompted 4 digits from the barcode on the back of a bottle or can of 7Up. Each code will give them a chance to win the first portable digital camera and printer combination of its kind. Consumers will also get the chance to share their favourite photos on the website.
Lucy Harman, 7Up brand manager at Britvic, says: “This new promotion will look to remind consumers of how they can take some time out to enjoy some of life’s simple pleasures, like capturing and sharing moments with friends and family.”
Tiffany Welsh, PepsiCo brand manager, says: “The Simple Pleasures promotion is a great way to engage with consumers and remind them that 7Up has a role to play in their daily lives. The brand has always been about having fun and enjoying life and we feel that this promotion will really strike a chord with consumers as they look to stay refreshed over the summer months.”