Dr. Oetker’s Chicago Town brand is running a promotion, ‘The Best Seats in Town’, offering smart TVs, sound systems and gaming consoles as prizes.

Shopper marketing specialist MARSY&R is to roll out a UK cross-promotional campaign for Bacardi Brown-Forman Brands.

Nestlé Confectionery is offering 10 consumers the chance to win a cash prize by finding a golden ticket in the wrapper of a Kit Kat.

Diageo GB is offering exclusive Madonna content via an on-pack and online promotion, as part of its partnership between Smirnoff No.21 Vodka, Madonna and Live Nation Entertainment.

Birds Eye is using Patsy Kensit in new TV advertising for its ‘Grow Your Own’ free seed on-pack promotion, which marks the relaunch of its Field Fresh frozen vegetables range.

Daz is running an on- and in-pack promotion featuring athletic legend Daley Thompson, offering consumers a range of 10,000 ‘dazzling Daz rewards’ if they can find one of his ‘lost trophies’ inside a pack of Daz.

United Biscuits-owned McCoy’s Crisps is offering consumers the chance to win ultimate darts prizes weekly, including tickets to McCoy’s Premier League Darts matches and darts kit, with the overall winner getting a VIP experience at the Play-offs.

Britvic and TOYS ‘R’ US have partnered for a promotions for Robinsons Fruit Shoot, with a £5 off voucher for the toy store chain and the chance to win a £500 TOYS ‘R’ US trolley dash.

Consumers are being offered the chance to win VIP FA Cup final tickets in a major on-pack promotion to celebrate AB InBev UK’s Budweiser sponsoring The FA Cup.

Dr Pepper is aiming to engage and entertain its target teen audience by expanding its popular ‘Pants or Prizes’ campaign from last year. Dr Pepper drinkers can win prizes such as an HD TV or an Xbox 360, or a pair of Dr Pepper pants or the chance to star in their very own Dr Pepper ‘Best Day of High School’ video.

Feel Good Drinks has partnered with upcoming animated film, The Pirates! In an Adventure with Scientists!, for its largest ever on pack promotion.

Powerade has launched an exclusive on-pack offer giving away the Powerade Olympic Games Sports Bottle free with every purchase of promotional packs of Powerade ION4 and Powerade Zero.

Water brand This Water has teamed up with non-profit organisation Peace One Day to give away a prize every day as part of its biggest ever on-pack promotional campaign.

OgilvyAction has developed a massive multi-channel retail and trade promotional activation initiative for Castrol, leveraging the motor lubricant brand’s many sporting tie-ups including the Olympics and Euro 2012.

Fox’s Biscuits’ Rocky biscuit bar has linked with Alton Towers Resort for an on-pack ‘two for one’ ticket offer to promote a new attraction at the theme park – Mt. Rocky, the world’s first chocolate-based climbing wall.

Pepsi and Britvichave teamed up to launch the ‘Transform Your Patch’ campaign, which lets consumers raise funds to regenerate local community spaces.

Persil, Unilever UK’s leading laundry brand, has partnered with television personality Bear Grylls to launch a competition for kids to win an adventure day with the well-known explorer.

Alton Towers Resort is to launch an on-pack partnership with Yoo Yogurts exclusively available at Tesco.

Glacéau vitaminwater is featuring Jessie J in an on-pack promotion celebrating its link (via parent company Coca-Cola) with the London 2012 Olympic Games.

Birds Eye has re-launched its entire Field Fresh vegetables, backed with a £3 million marketing campaign including an on-pack promotion offering free pea seeds.