Lurpak launches Kitchen Heroes loyalty programme

Butter and spread brand Lurpak is launching its new Kitchen Heroes Loyalty Scheme to reward and inspire brand fans.

The new promotional campaign will encourage consumers to buy more Lurpak in order to collect points which they can exchange for appealing food-related rewards.

Launching from the beginning of September and running for six months, the Lurpak Kitchen Heroes Loyalty Scheme will be available across Lurpak Spreadable 250g and 500g formats.

Each pack will feature a unique code on the inner foil that consumers can then enter online at to redeem their points.

Once they have collected enough points, they can then exchange them for a range of rewards, including Lurpak branded Kitchen Heroes such as whisks, kitchen timers, oven gloves, aprons and pot stands.

There is also the opportunity to exchange points for other rewards such as food magazine subscriptions and cooking classes held at locations across the UK.

The collected points can also be used to enter prize draws to win professional high quality kitchen appliances.

Danielle Leck, Lurpak brand manager, says: “Consumers are now looking for more from their money through added value products and promotions. Our Lurpak Kitchen Heroes Loyalty Scheme directly responds to this consumer demand, offering shoppers greater value through the rewards on offer when they buy 250g or 500g packs of Lurpak Spreadable.”
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