Telegraph Media Group (TMG) has introduced a new loyalty programme for its subscribers, Telegraph Subscriber.

The programme, which will add value to the Telegraph’s current subscriber package, has been developed and implemented by TMG’s loyalty director, Graham Horner, who joined the company in 2009.

Subscribers will receive a Telegraph Subscriber loyalty card that can be used at a selection of high street stores, restaurants, hotels and other locations to receive special offers, such as a complimentary coffee or bottle of wine. Partners already signed up to the programme include British Horseracing, Carluccio’s, Debenhams, Hand Picked Hotels, Imperial War Museum and P&O Ferries.

Telegraph Subscriber also offers access to an exclusive calendar of events, which will range from an evening hosted by the Telegraph’s food writer Xanthe Clay to a VIP night at a West End theatre production with an introduction from Sarah Compton, Arts Editor of The Daily Telegraph.

Subscribers will also receive benefits within the paper such as a 50% discount off announcements including births and marriages; and access to digital applications and merchandise, including electronic greeting cards from the Telegraph’s award-winning cartoonist Matt.

An area on Telegraph.co.uk has been created for subscribers who can access through a log-in and see the upcoming subscriber events and ongoing partnership offers.

Graham Horner, loyalty director at TMG says: “Our subscribers are loyal and know what they want so we have worked very hard to put together a programme of offers, events and discounts that we know will be of a real added-value to them.”