Marketing communications agency Multiply has won a large contract with U.S. mobile phone accessories designer Case-Mate to become its European marketing partner.

Walkers’ snack brand Sunbites is launching its biggest experiential campaign for 2012 with a roadshow backed up with a Facebook competition.

Schwarzkopf is running a social media and experiential campaign for its Schwarzkopf LIVE Color XXL and Shake It Up Foam range created by Devilfish and Tribe.

Return Path, the email certification and reputation monitoring company, predicts that mobile devices will be the dominant platform for email consumption by the end of 2012.

Coca-Cola Great Britain (CCGB) is celebrating the 2012 UEFA European Football Championship with a new integrated campaign.

O2 today announced plans to ‘crowdsource’ suggestions for brands it should partner with for experiences and money-saving offers under the telecoms company’s Priority Moments rewards scheme.

Integrated communications agency G2 Joshua has been appointed to handle Costa Coffee’s integrated account around the world, following a competitive three way pitch process managed by the RAR.

Agency ais London has designed a giant Zoetrope to promote EDF Energy's 'Thank You' consumer rewards programme.

Digital agency Refreshed Wellbeing has been appointed to develop the digital strategy for mobile and web start-up Shopitize, which lets consumers manage their weekly grocery shopping

Shopper marketing specialist MARSY&R is to roll out a UK cross-promotional campaign for Bacardi Brown-Forman Brands.

US brand communication agency inVNT is expanding globally with the launch of a London office as part of an aggressive growth plan.

Appletiser is running 192 days of sampling to back its new ‘Sparkle on’ campaign. The £3m campaign includes digital, PR and the national sampling.

Experiential agency Brand Belief is running its first World Foods Bistro Roadshow, bringing together a number of brands under one umbrella campaign.

Nectar, the UK’s largest loyalty card programme, is launching a TV campaign this Friday to raise awareness of how consumers can use it online.

Irish promotional staffing specialist Casey Staff & Management Services is promoting the travel retail launch of Burberry Body Mist at Dublin airport.

Marketing agency whynot! is managing Malaysia Kitchen, a marketing and promotional campaign on behalf of Matrade, the Malaysian Trade Commission, throughout 2012.

Shopping website VoucherCodes.co.uk says the start of 2012 has been strong for the online and mobile voucher and voucher code industry.

The IPM and the BCSC are to run a breakfast seminar revealing the results of new research into experiential marketing.

Just over three-quarters (77%) of British consumers say they don’t like giving personal details to a company, unless it is through an established loyalty scheme.

Ready-to-drink alcohol brand WKD is using augmented reality (AR) as the core of its biggest promotional campaign ever, revolving around making the very best of the weekend.

Travel retail promotions specialist Blackjack Promotions is expanding its operations to three more UK airports.

Tesco is being urged to turn its back on its over-dependence on price promotions after new research suggest price is 'a valid marketing tool used badly'.

Burger King Corp is launching a nationwide customer experience programme called GUEST TRAC in the UK, in partnership with customer insight agency SMG.

Birds Eye is using Patsy Kensit in new TV advertising for its ‘Grow Your Own’ free seed on-pack promotion, which marks the relaunch of its Field Fresh frozen vegetables range.

US marketers gave out coupons to the value of $470 billion in 2011, 26% ahead of 2007, the last year before the recession hit.

Schweppes is preparing for a summer of British occasions with a campaign including the chance for consumers to win a photo shoot with a royal photographer.

Integrated marketing agency Momentum UK has been appointed as Asda’s instore event partner, to develop and execute customer ‘retailtainment’ experiences across its UK stores.

United Biscuits-owned McCoy’s Crisps is offering consumers the chance to win ultimate darts prizes weekly, including tickets to McCoy’s Premier League Darts matches and darts kit, with the overall winner getting a VIP experience at the Play-offs.

The if agency, the Manchester-based direct communications agency, is today launching a major nationwide Easter promotion for Matalan with 30 UK family beach holidays for four as prizes.

Consumers are being encouraged to say thanks to bees for their hard work in creating honey by a new campaign from UK honey brand Rowse.

Allied Bakeries’ brand Kingsmill has today launched a Kingsmill ‘Big Lunch’ national road-show tour visiting 21 locations over the next five weeks.

Dr Pepper is aiming to engage and entertain its target teen audience by expanding its popular ‘Pants or Prizes’ campaign from last year. Dr Pepper drinkers can win prizes such as an HD TV or an Xbox 360, or a pair of Dr Pepper pants or the chance to star in their very own Dr Pepper ‘Best Day of High School’ video.

Integrated marketing agency G2 Joshua has bolstered its London operation with a series of senior appointments, including Owen Catto as creative director and Matthew Stockton as global brand director.

Outsourcing specialist arvato has developed and implemented a bespoke loyalty platform for Texaco’s Star Rewards card-based loyalty programme in the UK.

The LEGOLAND Windsor Resort is launching a partnership with department store, BHS, which sees BHS customers rewarded with a ‘Kids Go Free’ entry offer for the theme park, plus the chance to win a stay at the new Legoland Windsor Resort Hotel.

Mobile has caught the interest of marketers in a big way, with nearly one in four senior executives (23%) saying mobile marketing is a significant focus for their business, according to MIG research.

Peugeot in Panama is running a competition on newly-popular social networking site Pinterest, challenging the car marque’s online fans to find the missing pieces of a range of images of Peugeot models cut into jigsaws.

TNT Post, Britain’s largest private postal operator, has been appointed by Tesco to manage one of the country’s largest mail contracts, handling up to 180 million items per year.

Advertising on mobile devices rocketed by 157% in 2011, to a new high of £203.2 million, according to the annual IAB (Internet Advertising Bureau) and PwC mobile advertising spend study.

Advertising on mobile devices rocketed by 157% in 2011, to a new high of £203.2 million, according to the annual IAB (Internet Advertising Bureau) and PwC mobile advertising spend study.

Cadbury is launching what it claims is its first on-pack ticket package giveaway linked to the London 2012 Olympic and Paralympic Games.

Fox’s Biscuits’ Rocky biscuit bar has linked with Alton Towers Resort for an on-pack ‘two for one’ ticket offer to promote a new attraction at the theme park – Mt. Rocky, the world’s first chocolate-based climbing wall.

Persil, Unilever UK’s leading laundry brand, has partnered with television personality Bear Grylls to launch a competition for kids to win an adventure day with the well-known explorer.

Glow Europe B.V., a Dutch-based toy and gift manufacturer, is setting up a UK division to roll out its promotional loyalty programme services, initially to target major UK retailers.

YAZOO, the milkshake brand, is launching a new through-the-line campaign targeting a young adult audience, offering a £10,000 grand prize.

Promotions in Travel Retail, maybe more than any other sector, are dominated by on the spot offers for women. Sally Alington, managing director of travel retail promotion specialist Blackjack Promotions, looks at why

Birds Eye has re-launched its entire Field Fresh vegetables, backed with a £3 million marketing campaign including an on-pack promotion offering free pea seeds.

McCain, the frozen food company, is launching a new on-pack promotion which offers consumers the chance to win a share of £190,000 by playing a Facebook game, Lucky Spuds, with the top prize being £100,000.

Allied Bakeries is offering consumers a grow-your-own Herb Garden kit in a new on-pack promotion for the Allinson brand.

American Express card holders in the US can now earn discounts from a range of retailers and other partners by linking their cards with their Twitter account and then sending out tweets about AmEx endorsed offers.

Organic product sales fell by 3.7% in the UK in 2011 to reach £1.67 billion pounds, the third year in a row they have declined, according to the latest organic market analysis by the Soil Association

The Soft Drinks category has seen two consecutive years of strong growth, despite the challenging economic conditions, according to Coca-Cola Enterprises (CCE).

Italian cheese brand Galbani is inviting Great Britain to ‘Celebrate the Italian Way’ in the run up to the nation’s summer of festivities – complete with an Italian spin on a British icon, the double-decker Routemaster bus

McCain Foods, the UK’s leading frozen potato brand, has appointed Blue Chip Marketing to create and implement a range of promotional activities for its oven chip range.

Bord Bia, the Irish Food Board, is promoting its Quality Assured Beef with a ‘Grasstronomy Farm’ campaign created by integrated marketing agency, Spinnaker.

Morrisons is targeting consumers with what it claims is its biggest-ever promotion, with 250,000 Disney soft toys to be won instantly in-store and the chance to win VIP family holidays to DisneyLand Paris as part of the theme park’s 20th anniversary celebrations.

US analysts Global Analytics say that total UK advertising spending is expected to increase by 4.2% in 2012, to $20.9 billion. The growth rate compares to 2011’s 1.4%.

Pleasure is the biggest factor in consumer brand choice, accounting for nearly one in four buying decisions, according to new research from branding consultancy Creston Unlimited.

Guinness, the Diageo-owned stout brand, plans to mark 17 March 2012 – St Patrick’s Day – by getting consumers to share a pint with their friends and achieve a world record for the friendliest day of the year.

Penny Dryden, commercial director, Valassis UK: Why are deal-of-the-day hyper-portals like Groupon losing their allure for marketers?

FMCG agency Fountain Marketing has created sponsorship, social media, compeitions and experiential activity for client Capricorn Somerset Goats Cheese

Momentum Worldwide has made a number of executive appointments within its European and UK operations.

Italian supermarket chain Conad saw average spend on fruit and vegetables increase by 14% and item value went up by 11.7% during a recent short-term promotion featuring children’s collectable characters the ‘Goodness Gang’.

UK-based integrated advertising agency DCH has rebranded as Doner and restructured its management.

INITIALS Marketing, the independent creative communications agency, has restructured its board and made a number of promotions as part of its growth strategy for 2012.

Feel Good Drinks is running what it claims is its largest ever on pack promotion, a competition offering the chance to win a VIP overnight trip to London and tickets for four to see Mamma Mia!

ICLP, the loyalty marketing and customer relationship management company, is calling on UK retailers to adopt customer loyalty programmes as a means of surviving the tough economic climate.

Snacks brand Feasters taps CRM and unique code specialist Hive for Asda-exclusive year-long on-pack competition