BETDAQ, the Dublin-based betting exchange operator, is launching a rewards program for its members, created by Stockport-based promotional marketing specialists Lifestyle 360.

BETDAQ Rewards allows BETDAQ members to earn loyalty points and spend them on a choice of over 250 products and experiences. It is initially available to BETDAQ customers in Ireland and the UK and will be rolled out to further countries shortly. A mobile version of the site is being developed.

BETDAQ is the trading name of Global Betting Exchange, the second largest betting exchange operator in the world, after Betfair.

Two BETDAQ Rewards points are collected for every commission point earned through the betting exchange. Members can redeem points at www.betdaqrewards.com, which offers a range of rewards including five star luxury holidays, electronics, health and beauty, experience days and DVD box sets.

Shane McLaughlin, marketing director of BETDAQ, says: “We want to reward our most loyal customers and this programme has a fantastic range of prizes to choose from.”