Customer loyalty specialist, AIM Solutions, has partnered with Telefónica O2 Ireland to devise and implement its new b2c ‘Treats’ initiative.

O2 has1.7 million customers in Ireland who can choose from a range of travel, lifestyle and leisure ‘Special Treats’ which can be redeemed at over 1,000 destinations across Ireland and a further 1,500 worldwide.

Eligible customers will be sent an SMS message to advise them that they have been awarded a ‘Special Treat’ and give them instructions on how to choose and redeem their reward.

Simon Kent, managing director of AIM Solutions, says: “To suitably reward O2’s customers, we have recruited a large number of partner suppliers to deliver these rewards and offer something for everyone, virtually on their doorstep.”

“We have also created a customised version of our ‘unique burning code’ software to allow O2 customers to be automatically identified and directed to the correct landing page on the O2 site where they can select the reward voucher of their choice, download and print. Their claim code is also ‘burnt’ into the voucher, thereby making it unique and countering any potential viral over redemption issues. Full redemption statistics are also available, so that O2 will be able to see exactly who has downloaded which treat and when.”