WKD has an online festive promotion which will allow consumers to either win absolutely anything at all that they ask for, or win a WKD-style amusing interpretation of their request.

175,000 Facebook fans are being invited to request their ideal Christmas presents from WKD’s regular festive spokesman, Noel.

If selected, consumers could win exactly what they originally asked for if Noel does the Christmas shopping himself, but if their prize is purchased by his Nan instead, winners will receive amusing alternatives.

For example, a consumer requesting an iPad or a BlackBerry could end up with just that, or an eye-patch or a punnet of blackberries if Noel’s mischievous Nan does the Christmas shopping.

WKD is also giving away ‘Turkey Head’ hats. This will be the fourth yuletide that the free seasonal headgear has been used for consumer promotions and this year’s offering has a twist: ‘Burnt Turkey Head’hats, with over-cooked turkey being an all-too-familiar part of Christmas. The on-trade will offer some 50,000 burnt-looking turkey hats this Christmas.

For on-trade customers, a selection of case deals across the entire WKD range, festive decoration kits which include banners and giant brussel sprout hanging mobiles will be available to selected customers, and Christmas-themed paper POS kits containing posters, bar trim and signs for seasonal opening times are available free to all callers to WKD’s POS Hotline (0800 917 3450).

Simple-to-make recipe ideas for Christmas-themed WKD jugs which will enable outlets to offer consumers WKD with a range of different mixers are available in the free POS kits.

Debs Carter, marketing director for Beverage Brands, says: “You only get one Christmas a year and consumers and trade alike both want to make the most of it. Christmas presents the opportunity for incremental sales by adding drinks with a festive twist to regular ranges and we’re helping licensees by introducing seasonal serving suggestions for each of the WKD variants.

“With our ‘Burnt Turkey Head’ hats for consumers and fun POS like our giant sprout hanging mobiles, we’re doing everything we can to help operators maximise returns this Christmas by giving pub-goers a festive atmosphere to remember.”