TCC and SPAR UK launch Shrek 4 promotion
TCC has devised a bespoke specialist collectables programme for James Hall and Henderson, wholesale members of SPAR (UK) Ltd. launching on the 5th July and running for 10-weeks throughout 550 stores.
Capitalising on the enduring popularity of the adventures of Shrek and his friends, there are four different characters to collect including Shrek himself, his unwitting side-kick Donkey as well as Gingy and Puss.
Peter Dodding, Retail Director from James Hall, says: “We are always actively looking to improve our customers’ shopping experience and reward them for their loyalty, whilst of course, looking at ways to incentivise new customers. Special event programmes, such as Shrek 4 play a vital role in our strategic, wider sales and marketing campaign and help us make our customers feel valued and recognised.”
David Ringer, general manager UK & Ireland for TCC says: “Customer experience and opinions are now intrinsic to how consumers react to brands. It’s no longer enough to communicate your brand values and messages and assume that this is what people will listen to. Effective marketing and sales promotion need to enable customers to interact with the brand, albeit indirectly, in a way that generates a ‘feel good factor;’ a simple way of engaging without competing messages or conflicting with brand values.”