SPAR UK is launching its second national Cider Event in stores following the success of its first ever Cider Festival promotion in August 2011.

From 8 to 28 March 2012, SPAR will be running the cider promotion in stores across England, Scotland and Wales.

Andy Burt, SPAR UK marketing manager, says: “Following our inaugural Cider Event last year, we are keen to build on the commercial success of the campaign, whilst providing our customers with some great deals on cider.”

SPAR retailers will receive supplier-funded POS kits in March to highlight the promotion which will be supported by SPAR Live Radio, and a dedicated online presence on the spar.co.uk website and a consumer competition to win a 42” TV with 10 Amazon Kindles as runner up prizes.