Field marketing specialist REL has been appointed by Remington to conduct an in-store promotion for the new Remington Spin Curl Hairdryer in leading Boots stores across the country.

Remington says the new hairdryer is a revolution in the home hair styling market, as its unique Spin Curl attachment allows users to create a summer tousled look while drying their hair.

The demonstrations will take place over two Saturdays at the end of March.

REL account director Rebecca Mason says: “The Remington Spin Curl is a really exciting product because it’s the first of its kind in the market. Demonstrating this new product is the ideal way to communicate and show the new feature to the target audience of 18 – 30 year old women.”