Red Bull has teamed up with Formula One for a £2 million marketing campaign which sees a new app, TV ad, in-store campaign with new packs and the chance for consumers to win summer internships with the Red Bull Racing Team.

The Special Edition Red Bull packs will be available from March until May in-store and the new design will communicate the launch of the Red Bull Racing Spy App which gives consumers information on the F1 World Champions.

The campaign also includes the integration of Red Bull Racing into a new TV Ad which launches on 14 Marhc 2012. It will focus around the introduction of the App and is supported by an in-store campaign to prompt purchase.

In addition, Red Bull Racing will give consumers with the chance to earn summer internships with the Red Bull Racing Team by competing in an online test at redbull.co.uk.

The new pack designs feature across all multi-packs for both Red Bull and Red Bull Sugarfree.

The Spy App features exclusive behind the scenes footage, updates on the team and regular race reports whilst helping to show consumers the sort of dedication and hard work that goes into becoming double F1 World Champions.