Powergirls Field Marketing has been selected by Bourjois Paris to handle field marketing for the debut of its new Elastic Mascara, taking place in selected Boots stores on 26th and 27th May, 2010.

Powergirls brand ambassadors will be providing in-store demonstrations to allow customers to experience the unique benefits of this revolutionary new product.

Coming just a week after the product’s launch on 19 May, the in-store activity aims to offer customers the opportunity to experience the complete range of Bourjois mascara products via a £5 money-off coupon, redeemable against all Bourjois mascara products, and the chance to win a Bourjois Goody Bag and fashion t-shirt.

Powergirls sales manager, Caroline Garbis says: “We are delighted to be chosen to help Bourjois launch this fantastic addition to their range. The combination of live in-store activity, money-off coupons and competition creates a real buzz in-store and allows us to capture the imagination of consumers.”