Infiniti is launching a pan-European promotional campaign to drive sales across its range of models. The campaign, which goes live in mid-October, includes press ads, online advertising, email and mobile activity.

This latest drive forms part of the pan-European multimedia brand campaign ‘Since now, the perfect line is a curve’, which launched in September.

Developed by creative communications agency Tullo Marshall Warren (TMW), the promotional campaign features a range of finance offers for the Infiniti M Hybrid saloon, FX and EX crossover models.

The headline of one of the print ads reads ‘Since now, Inspirational performance starts with an inspired offer’ while another leads with ‘Since now, the exhilarating Infiniti FX comes with an equally powerful offer’.

The ads drive consumers to the brand’s web and mobile sites to find out more information and book a test drive. They also include an SMS text back call to action. Banner ads and email activity also support the campaign.

The campaign will run across Europe’s principal markets including the UK, France, Switzerland, Germany and Italy. In the UK the press ads will feature in a range of national titles including the FT and The Independent.

Jean-Pierre Diernaz, marketing director, Infiniti Europe, says: “The initial launch was all about creating brand awareness. We are now taking the campaign to another level by introducing a tactical element that continues to re-enforce the brand message.”

Paul Tullo, creative partner at TMW, adds: “This current phase is a key part of the ‘Since now’ campaign as it marks the first set of finance led offers. Like the original brand campaign, this activity runs across a range of media to offer a seamless customer experience.”