To celebrate Monday's release of 'Dr Who: Series 5, Volume 1' on DVD and Blu-ray, HMV and 2Entertain have joined forces to produce a limited edition paper carrier bag.

The full-colour carrier, available exclusively to HMV customers at selected stores around the country from 7 June 2010, features Doctor Matt Smith and his assistant Amy Pond played by Karen Gillan on one side and a Dalek on the reverse, and is likely to prove a real hit with collectors and fans of the cult TV show.

The special loop-handled and reinforced bags measuring 43cm x 32cm will be given out with purchases of the new Dr Who DVD and Blu-ray as well as other titles on a first-come-first-served basis, whilst stocks last. As per standard HMV policy, customers can decline use of a bag if they do not require one.

HMV marketing planner for DVD & Blu-ray, Ben Grunbaum, says: "In recent years we've produced a number of limited edition papers bags featuring designs and images from the icons of today's popular culture - everyone from the likes of Madonna to Avatar. These have all proved a great hit and tend to get snapped up pretty quickly, but I imagine the Dr Who carriers will be our most popular ever design and won't be in store for too long. If you're not quick off the mark, you'll probably have to rely on time travel to bag one!"