BP’s Wild Bean Café is running an instant-win promotion for customers who buy a hot drink, with up to £1,000 in cash, thermal cups and money-off coupons as prizes. Consumers are also being offered the chance to win a range of prizes if they play the game online, including Senseo coffee machines, Wild Bean Café coffee gift sets and a trip to New York with spending money.

Wild Bean Café ran the same style promotion last November and says it was a huge success, with the game being played more than 111,000 times. Over 13,000 people registered and played online and in Wild Bean Cafés, with stores experiencing redemption rates of 10 per cent on the half price vouchers that were offered.

In November alone, coffee sales rocketed by 21 per cent.

The campaign has been developed in conjunction with TBWA\Manchester and Green Orange (who manage the online side of the promotion.)

It launched on March 3rd and will run across BP forecourts that have a Wild Bean Café and standalone Wild Bean Café stores across the UK, until March 30th.