Boots UK has revealed it is further improving one of the UK’s largest loyalty programmes by offering customers personalised promotions at point of purchase.

Over the last four weeks new technology has been deployed across Boots stores nationwide (around 2,500) with over 350,000 customers experiencing targeted messages from store colleagues and over six million customers receiving personalised offers in the form of a voucher, generated at the till.

Boots UK is one of the first organisations in the world to invest in this innovative software that enables even more personalised value and shopping experiences for its customers.

Elizabeth Fagan, marketing director of Boots UK, says: “We know our customers love the value that Boots provides, but they also want offers and promotions to be more relevant to them as an individual. We’re very excited by this revolutionary new technology and the opportunities it brings to both the business and ultimately to our customers, offering them the best shopping experience possible whilst continuing to deliver great value.”

Boots UK believes that investment in this technology, which will reach each of the 16.8 million active Advantage Card holders, will help to shape a new future in the delivery of personalised customer care.