Birds Eye, will offer mums unbeatable value this September with the launch of a new ‘Back to School’ value event featuring iconic teatime favourites, which will be available at great value prices in convenience and independent channels.

Birds Eye ‘Back to School’ value products include 4 Chicken Burgers, 4 Cod Cakes, 2 Original Chicken Chargrills, 2 Reggae Reggae Chicken Chargrills, Single Pies, Fish and Chips Dinner and 480g Garden Peas.

Russell Larrett, commercial innovation marketing manager at Birds Eye says: “We are thrilled to announce the launch of our ‘Back to School’ value initiative, which we hope will ease mums’ tea time preparations this September. By offering a wide range of our delicious products, we are providing mums with a full meal time solution that they can trust, at a great price.”

Participating products will be available through national and regional wholesalers and cash and carries in time for a September in-store launch.