Marketing agency whynot! is managing Malaysia Kitchen, a marketing and promotional campaign on behalf of Matrade, the Malaysian Trade Commission, throughout 2012.

Integrated marketing agency Momentum UK has been appointed as Asda’s instore event partner, to develop and execute customer ‘retailtainment’ experiences across its UK stores.

The LEGOLAND Windsor Resort is launching a partnership with department store, BHS, which sees BHS customers rewarded with a ‘Kids Go Free’ entry offer for the theme park, plus the chance to win a stay at the new Legoland Windsor Resort Hotel.

Morrisons is targeting consumers with what it claims is its biggest-ever promotion, with 250,000 Disney soft toys to be won instantly in-store and the chance to win VIP family holidays to DisneyLand Paris as part of the theme park’s 20th anniversary celebrations.

MARSY&R, the shopper marketing specialist, is to roll out a multi-channel campaign for Cadbury Dairy Milk in support of the chocolate brand’s Fairtrade certified products during Fairtrade Fortnight (27th February to 11th March).

Guinness, the Diageo-owned stout brand, plans to mark 17 March 2012 – St Patrick’s Day – by getting consumers to share a pint with their friends and achieve a world record for the friendliest day of the year.

United Biscuits are launching a new on-pack promotion where consumers can get a free music download with the purchase of promotional packs of Hula Hoops, Mini Cheddars, Nik Naks, Skips, Discos and Wheat Crunchies.

SPAR UK is launching its second national Cider Event in stores following the success of its first ever Cider Festival promotion in August 2011.

OgilvyAction has created an immersive ‘Fantasy Experience’ to mark the Selfridges debut of luxury lingerie collection Triumph Essence.

Hackett is offering its customers the chance to win the Aston Martin V8 Vantage Coupe when they make a qualifying purchase from the new Hackett London Spring/Summer collection.

Red Bull has teamed up with Formula One for a £2 million marketing campaign which sees a new app, TV ad, in-store campaign with new packs and the chance for consumers to win summer internships with the Red Bull Racing Team.

REL Field Marketing announced today that it has been selected by Molson Coors to support its increased field marketing activity throughout the multiple grocer and impulse channels.

Buxton Natural Mineral Water has announced that it will continue to be the official water supplier to the England cricket team for a further two years.

McDonald’s UK is to hand out around nine million popular children’s books with its Happy Meals, as part of a new partnership with publishing house HarperCollins.

CJ Lang & Son Ltd has encouraged all of its 108 company owned stores and a selection of its independent retailers to participate in the Scottish Government’s ‘Healthy Living Initiative’.

Morrisons has launched an in-store campaign for the New Year by giving customers the opportunity to win free shopping.

The if agency, the Manchester based agency that specialises in direct communications, is launching a major nationwide promotion for Matalan offering the chance to win energy for a year.

Panda Liquorice is to donate proceeds from a specially developed new product, Panda Liquorice Strawberry Bears, towards the care of the two pandas which recently arrived at Edinburgh Zoo.

This Christmas PizzaExpress will be handing out a present to every single customer until December 24th.

Boots UK has revealed it is further improving one of the UK’s largest loyalty programmes by offering customers personalised promotions at point of purchase.