Vileda has launched a promotional campaign to back the launch of its SuperMocio 3Action mop, with a combination of a money back guarantee, a delayed 50p off next mop head coupon and the chance to win £1,000 cash.

The campaign was created by Blue Chip Marketing (Manchester).

The money back guarantee will be highlighted on branded shippers in-store, while the 50p delayed coupon will be carried on promotional fix-a-form stickers attached to 450,000 mop handles for maximum visibility and impact, acting as a continuous prompt to consumers to replace their mop head after three months.

Consumers are also being offered the chance to win £1,000 via an online draw at www.vileda.co.uk/3action.

Emmah Littlewood, trade marketing manager for Vileda, says: “We’re most excited about the fix-a-form sticker as this is the first time that we have ever featured fix-a-forms on our mops. Plus, with the delayed coupon, it really acts as an incentive for the consumer to replace the mop head after three months.”