Premier Foods is extending its leading Sharwood’s range to offer consumers a complete Indian night in to coincide with Diwali.

The launch will be supported by a massive consumer couponing, online activity on retailer websites and POS materials.

The brand is also introducing a limited edition Mango & Kashmiri Chilli Chutney, relaunching its range of Naans with a new recipe, as well as a new range of Chapattis.

Sarah Frederickson, marketing controller for Sharwood’s, says: “Consumers tend to eat more Indian food towards the end of the week and at weekends, as well as at celebrations such as Diwali, so there is a real opportunity to up-weight the meal occasion. At Sharwood’s we are committed to exciting and enabling our consumers with an inspiring range of products which make it easy to recreate delicious meals at home.”