Coca-Cola Enterprises (CCE) is launching Schweppes Lemonade in a new take-me-anywhere 500ml bottle in March 2010, and is promoting the new format with ‘Try Me Free’ coupon activity.

The new pack will be launched across multiples and independents and will be supported with in-store point-of-sale and a £1 million plus launch media campaign, including ‘Try Me Free’ coupons on 10 million packs of Schweppes 2 litre lemonade.

Made from clear PET, the new bottle format features a premium metallic label including the signature Schweppes branding and distinctive yellow cap.