SCA is extending its Velvet brand into the facial tissue sector, with an integrated marketing campaign including money off coupons.

The new Velvet tissue campaign will include TV support, a heavyweight PR campaign and BTL activity which will involve in-store and online promotional activity, direct mail and repeat purchase drivers.

Rolling out in key multiples, Velvet Compact, Classic and Large variants will be available in-store from April onwards at a special introductory price, along with a 50p money off next purchase coupon.

The product features the ‘Three Trees’ promise: SCA promises that for every tree it uses, three more are planted.

Emma Heald, marketing controller at SCA, says: “We believe moving into the facial tissue category will amplify the positioning of Velvet and offer consumers something unique. Velvet tissue has incredibly loyal consumers and we are confident that this new tissue range will energise and invigorate the category.”