Kepak Convenience Foods (KCF) has introduced a new McDonald’s inspired sauce to its Rustlers burger as part of an on-going commitment to product improvements for its market leading brands.

KCF is so confident in the quality of its new Rustlers products that it is inviting retailers to try them for free. To claim a free voucher, simply email your details to rustlers@mtjpr.co.uk. Only one voucher will be provided per store, while stocks last. Vouchers can be redeemed in all good retailers.

Trials saw an 88% increase on the rating of the overall product taste, plus an increased intention to purchase from both new and existing consumers. New pack designs and dedicated POS will help retailers communicate the improvements to consumers.

John Armstrong, marketing director at KCF, says: “We are continually developing new ideas and initiatives to support the entire Rustlers range and we always listen to consumer feedback which is why we’ve introduced new flavour sauces to both the burger and BBQ Rib products.”