A promotion from the Health Lottery will see tickets being used as money-off vouchers as part of the Magic Monday scheme.

Each week, consumers will be alerted to the active offer via an ATL campaign, and every Monday, their Health Lottery tickets can be exchanged directly for the promotional offer at all participating retailers.

Sarah Tinsley, head of marketing at The Health Lottery, says: “We want everyone to enjoy the satisfaction of winning The Health Lottery. So regardless of the outcome in the Saturday draw, their ticket is still worth something the following Monday. Players can use their £1 ticket to get great offers or free gifts from our high-street partners.”

The inaugural offer saw consumers receive £5 pounds off any mobile phone case worth £14.99 or more at the Carphone Warehouse on Monday 7 November.

The Health Lottery and its 51 society lotteries are also launching Guaranteed Win. If no one has correctly chosen the 5 winning balls drawn each Saturday night, one ticket will be selected at random to win the top prize.

Tony Holmes, sales director at The Health Lottery, says “Its not just consumers playing The Health Lottery who will benefit from our fantastic new Magic Monday’s initiative and guaranteed top prize winner promise.

“Our 40,000 retailers will benefit too as this will breathe life into our high streets and shops across the UK by driving footfall and repeat purchases as consumers realise not just the opportunity to win and help health-related good causes but also to save money on retail purchases too.”