Dairy Crest is continuing to support its leading dairy spread brand, Clover with further TV investment from 21st February 2011, to continue to build on the brand’s recent strong performance.

This latest burst of activity, which is being supported by a press campaign, is part of the £6m million investment in the brand this year. The above-the-line activity is also being supported by in-store activations, customer couponing, promotions and digital media.

Clover’s press creative will specifically support Clover Lighter above-the-line for the first time, and features in the New Year period when it will have most resonance with health conscious consumers. The press ads will also help to drive Clover Lighter trial at the back end of the campaign, via the use of coupons.

Nathan King, Dairy Crest head of marketing for Butter and Spreads, says: “This campaign builds on Clover’s recent success and we have exciting plans for further support during 2011. We look forward to further growth as a result of this investment.”