Aunt Bessie’s has teamed up with contract packer, Mailway Packaging Solutions to develop a seamless way of wrapping and printing exclusive money off coupons that are being inserted in its leading Yorkshire Pudding range.

The Mailway solution made use of perforated bandoliers and a high-speed automated production line that enabled strings of sealed coupons to be separated, inserted and then sealed in a specialist flow wrap material.

David Barr, operations development manager of Aunt Bessie’s says: “In the past, fears about manufacturing deadlines have led to some reluctance to include inserts of this nature, but the Mailway team was able to perfect a way of printing and wrapping the inserts at a high enough volume and on time.

“By including the money off vouchers in our fastest selling Yorkshire Pudding packs we are now able to generate some excellent cross-selling opportunities for other products in our range such as stuffing balls and desserts.”