Lucozade Energy is launching an on pack promotion where consumers can win an adventure every day.

The promotion, created by integrated agency Billington Cartmell, is part of a £10 million investment by the brand and is being supported by a communications campaign, including nationwide TV, cinema and radio advertising, created by M&C Saatchi.

The new Win An Adventure Everyday on-pack promotion runs across the entire Lucozade Energy portfolio from 1 March 2010 for 90 days. To take part, consumers go online to enter on-pack promotional codes found on promotional bottles of Lucozade Energy. Winners can then choose from one of 10 possible adventures, including husky racing, hang gliding, circumnavigating the Cayes of Belize or trekking through the Sahara Dessert.

Katherine Pryke, brand manager for Lucozade Energy, says: “With our new Win An Adventure Everyday campaign, we hope to inspire consumers to be more adventurous as well as creating a fantastic opportunity for retailers to increase their sales.”