This month, Nutella will launch an integrated campaign to build on the success of its “wake up to Nutella” campaign.

The brand new “breakfast splits” campaign will launch on 30th August across all terrestrial channels. A new radio campaign will support this activity on a number of stations including Galaxy and Heart.

In conjunction with the campaign, Nutella will run a “wake up to the Nutella art and win” on-pack promotion in store from 1st September.

To enter, children are encouraged to “draw their start to the day” and the best entries from each category will win an art kit every fortnight, as well as the opportunity to win an arts weekend in the city.