Felix and actress Ali Bastian have launched a nationwide search to find Britain’s most mischievous kitten with a chance to win £1,000 and a whole year’s supply of Felix.

The Felix Kitten Factor competiton asks consumers to send in stories of their cats antics and for every entry to the Felix Kitten Factor, Felix will donate £1 to Cats Protection, the UK’s leading feline charity.

To enter consumers are directed to the Felix Kitten Factor website www.catslikefelix.co.uk/mischief where you can upload a photograph of your cat and explain why he or she is the most mischievous kitten in Britain.

All the kittens entered will be displayed in a gallery on the site. The competition is open to the public vote, so consumers can get friends and family to go online to vote for their kitten. A judging panel will then pick 11 runners up and one overall winner from the top 25 kittens with the most votes.

The competition is open from 17th May to 12th September and the winning kitten and the runners up will be announced in September. Not only will the winner receive £1,000 and a year’s supply of Felix but eleven runners up will each receive three months free Felix too.

Postal entries can also be submitted and should be sent to Felix Kitten Factor Competition, Clarion Communications, The Griffin Building, 83 Clerkenwell Road, London, EC1R 5AR. Full terms and conditions are available on the website.

Actress and TV personality, Ali Bastian, says: "I have two 18 month old British shorthairs Nala and Brutas, and I really have my hands full! Particularly with Nala, who tends to get herself in all sorts of precarious situations. She recently climbed on to the roof, and I had no idea until Brutas came to find me. I’m sure many of the entries to the Felix Kitten Factor will tell a similar tale, and help to raise money for a fantastic charity at the same time.”