Constellation Europe is targeting half a million consumers in the run-up to Christmas, with ‘The Great British Original,’ a national promotion for Stone’s Original Green Ginger Wine. Stone’s dominates the branded ginger wine category with almost 50% market share.

The promotional activity celebrates the unique ‘Britishness’ of the brand. It offers adult consumers the chance to win a ‘Dream British Getaway’ worth £5,000 and runs nationally across multiple grocers, specialist and convenience outlets.

Consumers will be able to choose exactly how their £5,000 is spent, so long as it is spent in the UK. The promotion also offers 200 runner-up prizes of Stone’s picnic blankets.

Consumers will be able to enter the competition via www.stonesgingerwine.com/britishgetaway or through an application form on the collar.

The promotional neck collar also includes four versatile drink ideas relating to the four seasons, aimed at driving consumer awareness that Stone’s is available all year round, not just at Christmas.